FanSights: Capstone Project ⋆✿˖°

FanSights is an entertainment marketing agency designed to help independent filmmakers and small production companies create studio-quality digital marketing campaigns. This agency combines audience research, fandom insights, AI-assisted planning, and campaign analytics into one strategic workflow. Through its website and dashboard, filmmakers can better understand who their audience is, build targeted campaigns, organize creative assets, and measure campaign performance.

FanSights addresses a gap faced by independent filmmakers and small production companies that may have strong creative projects, but struggle to reach audiences without the resources and marketing infrastructure available to major studios. FanSights recognizes that successful entertainment marketing increasingly depends on understanding fan communities and creating authentic experiences, providing accessible audience-first, AI-assisted digital marketing strategies for modern fan culture.