FanSights: Capstone Project ⋆✿˖°

FanSights is an entertainment marketing agency designed to help independent filmmakers and small production companies create studio-quality digital marketing campaigns. The agency combines audience research, fandom insights, AI-assisted planning, and campaign analytics for modern fan culture.

Independent films often struggle to reach core audiences without the same marketing resources as major studios. Through FanSights, filmmakers can better understand their online fan communities, build authentic and targeted campaigns, organize creative assets, and measure campaign performance.

The Summer of ’14 sample campaign strategy and assets demonstrate how FanSights can translate Gen Z and Millennial audience characteristics and interests into social content, behind-the-scenes material, and early-2010s nostalgia-driven creative strategies.